This post contains results from the IntraTeam Benchmarking Survey. However one of the questions in the survey is “do you have senior management support for your digital workplace (DWP)”, and the report I have reviewed focused on those people who answered in the two extreme ends of the senior management support scale:
18% said that they have 100% support from top management for their DWP (referred to as “advocated”).
8% said that they do not have support at all from senior management (referred to as “unsupported”).
There is no analysis of the report’s results in this post, so please see The Importance of Senior Management Support – IntraTeam Report Analysis for commentary and practical tips. I have gathered the results from the report into different themes below, so that you can formulate your own conclusions from the data too.
Intranet Team Responsibilities
Advocated businesses have a larger number of departments taking ownership of the DWP at 2.2, versus 1.6 in unsupported companies.
Likewise, all advocated businesses have a person or team responsible for the homepage and find that it works. But just 55% of unsupported businesses have an owner for the homepage – the rest either don’t (25%) or have an owner find it doesn’t work (20%).
Interestingly for both the advocated and unsupported businesses nearly all have the DWP as the default homepage on a work browser: 88% and 80% respectively.
DWP Technology and Employee Opinions
55% of advocated companies have a mobile version of the DWP that works, compared to 18% of unsupported businesses. 41% of unsupported businesses don’t have a mobile version at all, although 18% of advocated don’t either.
Employees continue to bring their own apps for work, although advocated businesses stand at 20% whereas unsupported businesses are just over double at 41%. 55% of advocated businesses have said their employees don’t bring their own apps, and 41% of unsupported companies have said likewise.
Advocated companies primarily use Office365 or other versions of SharePoint for their DWP, whereas unsupported companies are spread more across a variety of products.
62% of advocated businesses conduct usability tests, whereas only 15% of unsupported companies do the same. Likewise, 70% of advocated businesses conduct satisfaction surveys with employees, when only 22% of unsupported companies do the same.
In advocated companies 58% of employees use the DWP daily, and they believe 52% of employees would say the DWP creates value. In unsupported companies 32% of employees use the DWP daily, and only 25% would say that it adds value.
In advocated companies 58% of management use the DWP as a collaboration tool and 38% of management have their own site on the DWP that’s closed to others. 75% said that management believe that the DWP has a high or very high perceived value. 80% of management therefore communicate primarily through the DWP (and 80% is done over video).
In unsupported businesses only 25% of management use the DWP as a collaboration tool and 25% of management have their own site on the DWP. Less than 10% said that there is a high or very high perception of value from management, and unfortunately 55% said that there was low or no perceived value. Management therefore doesn’t primarily communicate through the DWP, when they do it’s through video (25%) or blogs/open communications (20%).
Analytics and KPIs
65% of advocated businesses give management the analytics they produce. 60% analyse an overview of DWP usage either monthly or once a quarter, with only 8% working out the analysis annually. Linked to this, 62% have KPIs defined for the DWP.
80% of unsupported do not give analytics to senior management, and a further 10% do but find that it isn’t helpful. Only 12% review the usage analytics, and this is done annually, 75% don’t do it at all. 20% have KPIs defined for the DWP to a small degree, but 80% have none.
In advocated companies 50% have completed a business case for the whole DWP. For the DWP specifically, the strategy supports the business strategy to a very large or large degree in 82%, with it reflecting business strategy to a very large or large degree in 75%. 70% have also said that it is a very large or large strategic priority to increase the adoption of the DWP. Finally, 80% have said that the DWP reflects company values to large or very large degree.
No unsupported companies have completed a business case for the DWP. The DWP strategy only supports the business strategy to a small extent or not at all in 52% (with 31% saying they are unsure), 60% have said that the DWP reflects the business strategy to a small extent or not at all. It is either a small priority or not a strategic priority at all to increase adoption of the DWP in 60% of companies. Finally, 60% have said that the DWP reflects company values a little or not at all.
The advocated companies have digitisation on the agenda/as a priority for coming year and consider themselves more digital mature. The advocated businesses focus 5 times more on supporting the business strategy as a main purpose for the digital workplace than the unsupported organisations. The advocated businesses focus 6 times more on saving costs as a main purpose for the digital workplace than the unsupported organisations.
Communication, Social, and Collaboration
The DWP is the primary source for news and information in 80% of advocated businesses. Enterprise Social Networks (ESN), for example Yammer, are viewed to provide value in 88%, and 70% say that anyone can comment on the news. 41% agree that they have a collaborative culture; although 41% have sat on the fence and haven’t agreed or disagreed. 72% have said that collaboration is part of the DWP with some people using it.
Only 10% of unsupported companies see the DWP as the primary source for news and information. ESNs are viewed to provide value in 65%, and only 30% say that anyone can comment on the news. No unsupported businesses have said that they have a collaborative culture, with the best result coming from just over 20% who have sat on the fence. However, 45% have said that collaboration is part of the DWP with some colleagues using it.
NB – all charts have been taken from the Report with kind permission from IntraTeam.
Thank you Suzie for helping us share the findings in our Digital Workplace Survey/Benchmark